Digital marketing doesn’t have to be complicated, in fact, when you start understanding more about your customer, you can tailor their journey.
You might be wondering what the customer journey is? That’s where retargeting comes in!
It allows you to target ads to your engaged customers or prospects to guide them to make a purchase, get in touch or reach your conversion goals.
When done properly, LinkedIn retargeting ads can help drive conversions.
Why does retargeting matter?
The truth is not all website visitors are ready to take action, many of them leave after a few seconds. In fact, 92% of new website visitors are not prepared to make a purchase, that’s why you have to guide them by creating specific ads at points in their customer journey.
You are more likely to drive conversions by focussing on potential customers than spending the entirety of your budget targeting ads to new customers. A LinkedIn study showed that there was a 14% reduction in post-click cost-per-conversion (CPC) using website retargeting ads. Investing in remarketing can be cost-effective and help you reach your goals.
How LinkedIn Retargeting works
Retargeting allows you to put content in front of any customer that expressed direct interest by clicking onto your site, watching part of a video or starting to fill out a form. LinkedIn tracks this and then allows you to target new ads to these potential customers.
Using LinkedIn’s intuitive tools, you can create different ads that are shown to customers depending on what action they took, so this could be another video or a different lead gen form.
LinkedIn Remarketing Can Drive Results
In a breakdown of 2,000+ Matched Audiences Campaigns, LinkedIn reported around a 30% increase in click-through rate via website retargeting ads. By focussing on retargeting, there is a higher chance of conversions because prospective customers are shown ads from your business, reminding them of what you have to offer.
Creating a retargeting campaign shouldn’t be intimidating–LinkedIn has made the process smooth, simple and user friendly. There is potential to get better results, more conversions and more out of your marketing spend.
