Did you think Linkedin was only for recruiting? It’s much more than an online job board–it’s a place to directly advertise to businesses. On Linkedin, you don’t have to sieve through trending social content and the new dances going viral, which is why it’s a hub for decision-makers, entrepreneurs and leaders of major organisations. The strategic user base is what makes it ideal for B2B marketing.
LinkedIn is the Go-To Place for Owners & Decision Makers
With 40% of users logging on daily, over 1 billion interactions happen every month, making it a great place to target ads to senior management and decision makers.
According to LinkedIn Marketing Solutions Blog, it is the most used social platform amongst fortune 500 companies, making it a place where business is done. Based on the figures, 61 million LinkedIn users are top-level influencers, while 40 million are in the position to make decisions, making it ideal for B2B lead generation because of the strategic user base.
Based on the latest 2022 statistics, There are 58 million companies on LinkedIn, which makes it a haven for B2B opportunities in a way no other platform can be. For further targeting, 4 out of 5 individuals on the platform drive business decisions. So it’s possible to place ads in front of those in each organisation that will have the power to make purchases.
Why Marketers Use LinkedIn
LinkedIn provides opportunities to get your message in front of people that are on the platform looking for business solutions. Compared to traditional forms of marketing, LinkedIn drives leads through its Lead Gen Forms and compared to conventional email marketing, Sponsored Messaging drives twice the open rate and twice the engagement.
92% of B2B marketers utilise LinkedIn as part of their marketing strategy–of these marketers 62% report that it generates leads, which is twice as high compared to the following social channel.
Opportunities In Linkedin Digital Marketing
Everything from the ad set-up to the customer basis is geared towards enterprise, LinkedIn B2B marketing drives results– the platform is responsible for 50% of social traffic to B2B websites & blogs. That means by utilising everything that LinkedIn digital marketing has to offer, businesses can drive conversions.
It might seem daunting to get started, but Linkedin is the definitive destination where business decisions are made. Linkedin B2B marketing provides ever-increasing prospects for companies of all sizes to capture the attention of their ultimate customer.
